GEEC 301 | Course Introduction and Application Information

Course Name
The Dynamics of Fashion Industry
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEEC 301
Fall/Spring
2
2
3
4

Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Course Coordinator -
Course Lecturer(s)
Assistant(s)
Course Objectives The objective of this course is to focus on the nature of the fashion enterprise system and its business organizations. More over it provides an overview of the functions, institutions, principles of fashion business and fashion brands in terms of the fashion industry.
Learning Outcomes The students who succeeded in this course;
  • will be able to discuss the industrial and commercial development in fashion and textile industries.
  • will be able to define the social and economic dynamics of the fashion business.
  • will be able to classify the major forms of fashion business organizations.
  • will be able to discuss the dynamics behind growth of fashion business and the future prospects of the industry
  • will be able to compare fast fashion and luxury fashion brands in terms of the fashion industry.
Course Content The course introduces the principles and scope of fashion business; the environmental, social, economic, demographic and psychological factors that influence the industry; the reasons behind growth and expansion; types of ownership; the structure of the fashion organizations; and the roles of designer, producer and retailer in fashion business.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction and Course Orientation General Introduction to the Business of Fashion
2 The Language of Fashion: Main Concepts Fundamentals of Fashion Business, Historical Perspective to Fashion ’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books Unit One The Changing World of Fashion: chapter: A Century of Fashion
3 Principles of Fashion, The Environment of Fashion and the Fashion Consumer ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books , Unit One The Changing World of Fashion, chapters: The Nature of Fashion & The Environment of Fashion
4 The Movement of Fashion: Fashion Theories ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books, Unit One The Changing World of Fashion: chapter: The Movement of Fashion
5 The Business of Fashion: Levels & Roles ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books, Unit One The Changing World of Fashion, chapter: The Business of Fashion
6 Product Development ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books,Unit Three The Secondary Level: The Producers of Apparel, chapters: Product Development
7 MIDTERM PROJECT PRESENTATIONS
8 Women’s , Men’s Children’s Apparel, Cosmetics and Fragrances,Home Fashions ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books; Unit Three The Secondary Level: chapters: The Producers of Apparel, Women's Apparel, Men's Apparel Children's Apparel
9 Global Fashion Markets: Fashion Calendar and Trade Shows, Global Fashion Weeks ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books, Unit Five The Retail Level: chapters: The Markets for Fashion Global Fashion Market, Sourcing and Merchandising
10 Fashion Retailing ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books, Unit Five The Retail Level: chapter: The Markets for Fashion: Fashion Retailing Preparatory research about ‘’TRUE COST’’ movie
11 Contemporary Fashion Designers ‘’100 Contemporary Fashion Designers’’ (Taschen)
12 Fashion Auxiliary Services / Fashion Careers ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books, Unit Six The Auxiliary Level: Supporting Services Careers in Fashion
13 Fashion Brand Communication / Digitalization of Fashion Communication Fashion Marketing:Theory, Principles&Practice, Marianne C.Bickle (2011) chapter: Fashion Marketing
14 FINAL Project Presentations
15 Review of the semester
16 Review of the Semester

 

Course Textbooks
  • ’The Dynamics of Fashion," (Elaine Stone) ISBN:9781501324000​
References
  • ‘’Inside the Fashion Business’’ (Jarnow&Dickerson)   6th Edition, ISBN10: 0132381486 
  • "Fashionomics," (2013), D.W. Reamy and D. W. Arrington, Pearson, ISBN-13: 978-0132109819
  • ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson), ISBN-13: 978-0500291108

www.businessoffashion.com

 

EVALUATION SYSTEM

Semester Requirements Number Percentage
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
15
Presentation / Jury
Project
1
40
Seminar / Workshop
Portfolios
Midterms / Oral Exams
1
35
Final / Oral Exam
Total

Contribution of Semester Work to Final Grade
4
100
Contribution of Final Work to Final Grade
Total

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
2
32
Laboratory / Application Hours
Including exam week: 16 x total hours
16
2
Study Hours Out of Class
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
6
Presentation / Jury
Project
1
25
Seminar / Workshop
Portfolios
Midterms / Oral Exams
1
25
Final / Oral Exam
    Total
120

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5
1

To have sufficient background in Mathematics, Basic sciences and Biomedical Engineering areas and the skill to use this theoretical and practical background in the problems of the Biomedical Engineering.

2

To identify, formulate and solve Biomedical Engineering-related problems by using state-of-the-art methods, techniques and equipment; to select and apply appropriate analysis and modeling methods for this purpose.

3

To analyze a complex system, system components or process, and to design with realistic limitations to meet the requirements using modern design techniques; to apply modern design techniques for this purpose.

4

To choose and use the required modern techniques and tools for analysis and solution of complex problems in Biomedical Engineering applications; to skillfully use information technologies.

5

To design and do simulation and/or experiment, collect and analyze data and interpret results for studying complex engineering problems or research topics of the discipline. 

6

To efficiently participate in intradisciplinary and multidisciplinary teams; to work independently.

7

To communicate both in oral and written form in Turkish; to have knowledge of at least one foreign language; to have the skill to write and understand reports, prepare design and production reports, present, give and receive clear instructions.

8

To recognize the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.

9

To behave ethically, to be aware of professional and ethical responsibilities; to have knowledge about the standards in Biomedical Engineering applications.

10

To have information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.

11

To have knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of Biomedical Engineering solutions.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest